face of afwt

The Face of African Fashion Week Toronto (AFWT) is a pivotal event within the annual AFWT lineup, dedicated to spotlighting emerging Black models and addressing the underrepresentation they often face in the fashion industry. Established in 2013, this competition has become a cornerstone for nurturing talent and promoting diversity on both national and international stages.

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Empowering Emerging Talent

The Face of AFWT competition serves as a launchpad for aspiring models, providing them with invaluable exposure and opportunities to collaborate with African and Caribbean designers. The event not only celebrates individual achievements but also underscores AFWT's commitment to fostering inclusivity and representation within the fashion industry.

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Notable Impact and Success Stories

Over the years, the competition has been instrumental in propelling the careers of its winners. For instance, the 2025 winners, Samuel Street and Bethann Boyce, exemplify the diverse talents the event aims to promote. Samuel has gained international modeling experience, including work in Paris, while also pursuing a career in social work. Bethann, known as "Bee," brings a multifaceted background as a dancer, makeup artist, and former dance instructor, enriching her modeling endeavors with a unique creative flair. 

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Structured Competition Format

The competition is meticulously designed to assess various aspects of modeling prowess:theafrofusionspot.com

• Runway Walk: Contestants showcase their ability to command the runway with confidence and style.

• Brand Promotion: Participants deliver concise pitches to promote themselves and the AFWT brand, demonstrating their marketing acumen.

• Photo Posing: Finalists engage in a live photo shoot, highlighting their versatility and photogenic qualities.

This comprehensive approach ensures that winners are well-equipped to represent AFWT and excel in various facets of the modeling industry. 

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Broader Industry Impact

The Face of AFWT event plays a significant role in challenging industry norms and promoting diversity. By providing a platform for Black models to gain visibility and experience, it contributes to a more inclusive fashion landscape. The event's emphasis on cultural representation and empowerment resonates beyond the runway, inspiring change within the broader fashion community.